The Boston Food Journal is a social media marketing platform leveraged by restaurateurs, business owners, and brands in New England and New York. Brittany Di Capua, the founder, recently reached 30K Instagram followers and celebrated as any food influencer would, with a beautiful insta-worthy cake fashioned in the shape of a 30.
What is a day in the life?
Very busy! I work full time in marketing at New Balance. A day in my shoes (NB sneakers, of course) is a seven or so hour day working with creatives at NB followed by a ‘BFJ dinner’ at a local restaurant or even a party/ event with other influencers. While it sounds glamorous, I tell people it is WORK, but work that I love.
Have you always been a lover of all things food?
Oh yes. I grew up in a foodie family. We never missed a family dinner together and have shared amazing memories surrounded by food. Food means love.
How did you build a following?
Hard work, patience, and a lot of energy. You have to be authentic. So many bloggers now a days try to fit the mold of what they think people want. While it is important to understand the likes and dislikes of your audience, it is equally important to remain true to yourself and your passions.
What is your most liked photo?
Me at my friend’s wedding sipping champagne (coming in at 50,000+ impressions).
Do you have to prepare before you go to a restaurant?
Not really. I like to ‘wing things’ and just be inspired while there. My game plan could change in a second.
What are three quick tips for taking food photos?
1) lighting is everything 2) stage a scene and 3) try many things.
What do you think makes your account successful?
The fact that I maintain my personality. I feel I am more unconventional than some other accounts. I don’t have it figured out by any means, but I just keep testing and learning and am very mindful of supporting data. I have an engineering degree, so I understand the importance of data analysis with something like this. I try to use that to my advantage.
Any advice for those trying to get in the influencer game?
Be yourself, be creative, and be innovative. There is no right answer.
Where do you think social media is heading next?
Honestly, I don’t know, which can be a little scary. It changes so fast and as a blogger and social media manager it is important to stay on top of the newest trends and changes. You have to be adaptable. I like to think that Instagram is not going anywhere, but we can never be too sure…
